Steve Rubel at 2011 talking about time and attention.
via The Web Pitch
Edited by NADIA IDLE and ALEX NUNNS Foreword by AHDAF SOUEIF “A feat of nearly real-time publishing.” —The New York TimesTWEETS FROM TAHRIR
EGYPT’S REVOLUTION AS IT UNFOLDED, IN THE WORDS OF THE PEOPLE WHO MADE IT
When should one move beyond the blogging format, and what’s the reasoning behing the change in the Gawker-format?
Some interesting insights in this interview during the paidContent 2011 conference. Nick Denton (Gawker ) tells Felix Salmon (Reuters) about how the web is no longer “one” - how site and blog builders, and those who develop content management systems have to take into account more than ever this fragmentation among audiences.
Gawker still offers a traditional blog format for those users who still use legacy browsers or who are fond of the blog format, while using a splashy app-like version for the rest of us.
Another great point: blogs are great for passionate niche audiences, but if you actually want to develop your blog into a media business, you have to move beyond the blog format.
Worrying about Second Life and getting impatient
There are many things to worry about on this planet, but right now I’m worried about Second Life.
Linden Lab, the company behind this liberal minded, user-generated 3D world, fired 30% of its about 330 employees and replaced CEO Mark Kingdon by founder and former CEO Philip Rosedale.
Kingdon tried to broaden the appeal of Second Life by launching a more user friendly interface, enabling easy integration of web content, offering the possibility for companies to use the world behind firewalls etc
However, Second Life failed to gain more traction. The Avatar movie had a temporary positive impact, but the world remains a niche activity, with loyal and very engaged users, but far from the mainstream.
I don’t think we can blame Kingdon for trying. The concept of a virtual environment which is open-ended (not a game) is something which seems weird to most people. Let’s not forget that even Twitter is a weird concept for the mainstream, just as social bookmarks, rss-feeds, blogs, forums and chatrooms are not yet self-evident.
I know, it’s maybe a strange thing to say, but enter an average pub and ask how many people use those tools, chances are they won’t even know what you’re talking about.
Social media adoption takes time, and proceeds by individual contacts. Sometimes we may think it goes fast (Facebook and Twitter growth numbers), but right now I just feel like it all goes so slow.
This is the link to my financial blog Bear&Bull, or rather my newspaper’s markets blog. I’m running a daily chat show now… In fact I’m applying stuff I learned in a virtual worlds context. This should be no surprise, it’s all about (virtual) communities. All this really grew beyond my wildest expectations, about a thousand people attend the chat and the blog gets tens of thousands of pageviews (in a small market of Flemish investors). I must admit though I don’t often talk about the virtual background of my social media practice - people often have negative feelings about gaming and virtual worlds.
